e all have our differences and preferences when it comes to flavour. According to Statista, when it comes to flavours of crisps in the UK, preferences vary dramatically based on a person’s age. Almost half of the over 60s preferred ready salted, those in the age bracket down preferred cheese and onion (40%), the 25- to 39-year-olds preferred salt and vinegar, and the youngest age bracket had an eclectic mix of preferences!
This interesting set of results perhaps highlights the change in the availability or creation of different flavours of crisps throughout the last few decades. However, it is perhaps considered a bit of a leap to suggest that, as we age, our perception of flavour changes. It’s perhaps more likely to relate to familiarity and flavour trends. Let’s take a closer look at flavour.
